Why No One Is Responding to Your Follow-Ups (And How to Fix It)
Why No One Is Responding to Your Follow-Ups (And How to Fix It)
If you’re selling online, chances are you’ve been told, “The fortune is in the follow-up.”
Yet, most online entrepreneurs aren’t doing it—or aren’t doing it effectively.
Maybe you feel weird about it. Maybe you don’t want to be annoying. Maybe you assume that if they were interested, they would’ve already bought.
🚨 But here’s the reality:
✅ 80% of sales require at least five follow-ups.
✅ Nearly 50% of business owners never follow up at all.
✅ The probability of selling to an existing lead is 60-70%, while the probability of selling to a brand-new prospect is only 1-3%.
Your audience isn’t ignoring you because they aren’t interested.
They’re just busy.
How many times have you:
👉 Opened a message and told yourself, “I’ll reply later,” and then forgot?
👉 Added something to your cart but got distracted before checking out?
👉 Told yourself, “I’ll grab that before the sale ends,” and then missed it?
Your customers do the same thing.
So, let’s talk about how to follow up the right way—without feeling like a pushy salesperson.
5 Ways to Follow Up Without Feeling Spammy
If your current follow-up strategy looks like this:
👎 “Hey! Just checking in to see if you’re still interested…”
👎 “Let me know if you have any questions!”
👎 “I didn’t hear back, so just following up…”
Then it’s time to level up. Your follow-up should feel like a natural conversation, not a sales pitch.
Here’s how to do it 👇
1️⃣ The “Oops, You May Have Forgotten” Follow-Up
💬 Example Message (Text or DM):
"Did you see my last message & get distracted? Happens to me all the time! 😜 Just wanted to make sure you didn’t miss out on [product/promo]. Let me know if you have any questions!"
📩 Email Version:
Subject: “Oops! Did you forget?”
Hook: “No worries if this got lost in your inbox, but I didn’t want you to miss out on [offer].”
Quick reminder → CTA
🛒 Why This Works:
✔ Feels casual, not pushy
✔ Triggers the “Oh, I forgot!” response
✔ Works great for limited-time offers
2️⃣ The Social Proof Follow-Up
💬 Example Message (Text or DM):
"Hey [Name], just had to share this! [Insert customer story: ‘OMG, I finally have energy again after just one week!’] This was after trying [product]. I know you were curious—want me to send details?"
📩 Email Version:
Subject: “Proof that [product] actually works…”
Hook: “I woke up to this message and had to share…”
Customer story → CTA
🛒 Why This Works:
✔ Uses real proof instead of sales hype
✔ Builds trust & credibility
✔ Makes it relatable to your audience
3️⃣ The Myth-Busting Follow-Up
💬 Example Message (Text or DM):
"Hey [Name], I keep seeing people say [common myth], and I NEED to clear this up. 🚨 The truth is [correct info]. I just put together a breakdown on why this actually matters—want me to send it over?"
📩 Email Version:
Subject: “You don’t actually have to [insert myth] to get results…”
Hook: “This is the biggest myth I see about [niche]—let’s fix it.”
Quick Myth-Busting Content → CTA
🛒 Why This Works:
✔ Positions you as an expert
✔ Corrects false beliefs that stop people from buying
✔ Makes them feel more confident about the purchase
4️⃣ The Educational Follow-Up
💬 Example Message (Text or DM):
"Hey [Name], quick tip for you! Did you know that [cool fact related to your product]? This is a total game-changer for [result]. Thought you’d love this! PS: There’s still time to grab [offer] if you’re interested!"
📩 Email Version:
Subject: “A quick tip to make [thing] easier…”
Hook: “Most people don’t realize this tiny shift can make a HUGE difference.”
Quick tip → CTA
🛒 Why This Works:
✔ Gives value first before asking for the sale
✔ Feels helpful, not salesy
✔ Builds authority & trust
5️⃣ The Storytelling Follow-Up
💬 Example Message (Text or DM):
"Hey [Name], I remember when I used to [insert struggle]. I thought I had to [wrong approach], but when I finally tried [correct approach], everything changed. If you’re feeling stuck, you are NOT alone—want me to share what helped?"
📩 Email Version:
Subject: “This one shift changed everything for me…”
Hook: “I used to struggle with [pain point] until I did this…”
Story → CTA
🛒 Why This Works:
✔ Makes the message personal & relatable
✔ Helps them see themselves in your story
✔ Creates an emotional connection
📌 Want to Make This Even Easier?
🔥 Here’s a simple trick: Take your content questions and turn them into follow-ups.
For example, if you’ve been creating content about:
✅ “Why am I always tired even when I get enough sleep?”
You can follow up with:
"Hey [Name], I talk to so many people who feel exhausted even after 8 hours of sleep. It’s not a sleep problem—it’s usually a [nutrient/hormone/stress issue]. Want me to send you my top 3 tips for fixing it?"
Now, imagine having a full library of follow-up scripts ready to go!
🚀 Want more examples of how to use your content to craft high-converting follow-ups? I just dropped a full list inside my Clicks to Clients Community!
💡 Join here → Clicks to Clients Community
📌 Or Need a FULL Plan to Make This Easy?
If you want to map out an entire month of content & follow-ups in minutes, grab my Prompt-to-Post Planner!
📌 It’ll help you:
✔ Brainstorm the best questions to use in your content
✔ Turn them into storytelling, educational, and sales posts
✔ Create value-driven follow-ups that feel natural & effective
🔥 Grab it here → PLANNER
Ready to Build Your List and Simplify Your Systems?
Try Automate and Elevate FREE for 14 Days and discover how easy it can be to save time, nurture leads, and turn followers into customers.
