Stop Emailing Only When You Have Something to Sell

Because if your list only hears from you when you're launching or selling something, they’re going to stop listening!

You know what feels kind of gross?

Only hearing from someone when they want something.

It’s like the friend who never calls—until they need to borrow your truck.

Or the cousin who pops up just in time to pitch you their new product.

You don’t want to be that person to your audience.

But that’s exactly what happens when you only email your list when you’re promoting something.

And here's the kicker: your email list is your most valuable audience.

Not because it’s big.

But because it’s yours.

And when you stay consistent with your list—outside of just selling—you build something way more powerful than a one-time purchase.

You build trust.

Why Consistent Email Marketing Is the Key to More Sales

Let’s talk stats real quick:

Imagine you post something on Instagram and 80–90% of your followers see it.

And 30–45% actually read it.

The dream, right?

That’s exactly what happens with email marketing.

Most social platforms average 3–6% visibility.

Meanwhile, your emails?

✉️ 80%+ delivery rate

👀 30–45% open rate (even higher if you're consistent)

So if you're putting all your effort into content but ghosting your list between launches, you're missing out on the highest-leverage tool you have.

And here’s what else happens when you email consistently:

1. You stay top of mind

When your audience finally is ready to buy, you’re the first person they think of.

2. You build actual relationships

The more they hear from you in a helpful, no-pressure way, the more they trust you.

3. You earn the right to sell

Because when you consistently show up with value, your audience expects (and even wants) to know what you’re offering.

But What If You Don’t Know What to Say?

Listen, I get it. It can feel awkward to hit "send" if you haven’t emailed in a while.

Or maybe you have been showing up, but you're running out of ideas.

That’s exactly why I created a guide with 21 email prompts you can use today.

These aren’t complicated launch sequences or long-winded newsletters.

Just quick, simple email ideas that help you:

• Spark connection

• Share value

• Stay consistent

• And make the occasional pitch (without sounding salesy)

Here are a few you’ll find inside:

• Share a recent client win

• Repurpose a post that performed well

• Ask your list a multiple-choice question

• Give a 5-minute tip that solves a problem

• Tell a quick story to make a deeper point

If you can write an IG caption, a text to your biz bestie, or a post-it reminder to drink your water—you can write an email that connects and converts.

Want the list of email ideas I mentioned?

I’m just dropped them inside my private community—21 prompts you can copy, customize, and actually send this week.

Join us inside: Automate & Elevate: The Community

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